The visual expression that followed was designed by NYC based design agency Collins.Ĭollins designed multiple color schemes in the Spotify newly-designed logo. In 2014, Spotify decided to change their logo and possess a new identity. This directs attention to text and important messages.
White is used as a contrasting tool, with green and black. Black is used to conveying power or authority as well as elegance and the future. Green reveals a positive and modern feel. The logo comes in three colors: black, white, and green. This eliminates any chance of the brand symbol losing or warping its identity when placed in different mediums such as print and digital. Simplicity in logo design allows a brand to increase their marketing opportunities in a variety of different formats. Overall, this bright, clean and simple design is a timeless display of creativity, determination and excitement. It’s a very clear and crisp shape that allows the illustration within to really stand out. The green circle of the design is bright, exciting and clean. It consists of a green circle with three frequency waves inside which immediately give the viewer the association of sound and movement. The Spotify logo is simple, clean and minimal. The latest edition, however, has a modern and chic edge to it that makes it stand out against competing music streaming services. Spotify’s logo has seen a few different variations over the years, but largely the overall concept of the design has remained the same. Spotify’s Iconic Emblem Emphasizes Simplicity, Cleanliness And Minimalism The result was an exciting and vibrant design that was as eye-catching as it was simple. Spotify has a lot to offer its growing audience, and in 2014, they knew they needed to give their logo a facelift to match the modern edge their company was beginning to foster.
In May of 2018, Spotify had about 170 million active users every month - that’s 170 million people listening to their favorite true crime podcasts, downloading the latest top 40 album and watching new music videos.
Spotify really has taken the world by storm in the decade since its conception. Spotify is an app that’s available worldwide, with functionality on a wide range of devices and operating systems. It was launched in 2006 as a digital music streaming service where users can stream millions of songs, discover new tracks, build a music collection, or create customized playlists.Īs of this year, the company is valued at $16 billion - further proving its wild and exciting success as a music, podcast and video streaming company. Spotify is one of the most popular music streaming apps in the world. Spotify’s Music Streaming Logo Design Is Instantly Recognizable
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